2011
Brain waves can be Traced by a New Marketing Gadget

© digitalbob8
The gadget is designed like a headband by a technology firm EmSense based in San Francisco, the gadget helps tracking brainwaves from responses to stimulus and records it for researchers to analyze in form of data. The process of measuring the reactions to a stimulus is known as 'Quantitative Neurometrics' which can be triggered using this gadget.
The EmSense neuro-measurement gadget comes with a first ever psychological and brainwave measurement technology especially designed for market research. Using this gadget the market researchers can get an insight of consumer's cognitive and emotional responses to various advertising and creative concepts.
The EmSense gadget user kit includes an Emband wireless headset and a wireless receiver to use with a computer. It has been tested on above 1, 00,000 respondents across 25 countries.
