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2019-5-14 09:56:00   ÎÞÓÇ¿¼Íø     [ ÊÖ»ú°æ ] [ ÎĵµÔ¤ÀÀ ] [ ÎĵµÏÂÔØ ]
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¡¾µ¼Óï¡¿Ó¢ÓïÔÚÉú»îºÍ¾ÍÒµÖеÄÖØÒªÐÔÒѾ­Ô½À´Ô½ÏÔÖøÁË£¬ÈÕ³£½»¼Ê¿ÚÓïÊÇ´ó¼Ò±ØÐëÕÆÎյġ£ÎÞÓÇ¿¼ÍøÎª´ó¼Ò×¼±¸ÁË¡°ÉÌÎñ̸Åг£ÓõÄÓ¢Óï¿ÚÓï¶Ô»°¡±£¬Ò»ÆðÀ´¿´¿´°É£¡¸ü¶àÏà¹ØÑ¶Ï¢Çë¹Ø×¢ÎÞÓÇ¿¼Íø£¡



¡¡¡¡¡¾ÉÌÎñ̸Åг£ÓõÄÓ¢Óï¿ÚÓï¶Ô»°¡¿


¡¡¡¡R: Even with volume sales, our coats for the Exec-U-Ciser won¡®t go down much.


¡¡¡¡D: Just what are you proposing?


¡¡¡¡R: We could take a cut(½µµÍ)on the price. But 25% would slash our profit margin(ëÀûÂÊ).We suggest a compromise¨D¨D10%.


¡¡¡¡D: That¡®s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?


¡¡¡¡R: I don¡®t think I can change it right now. Why don¡®t we talk again tomorrow?


¡¡¡¡D: Sure. I must talk to my office anyway. I hope we can find some common ground(¹²Í¬ÐÅÄî)on this.


¡¡¡¡NEXT DAY


¡¡¡¡D: Robert, I¡®ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.


¡¡¡¡R: I hope so, Dan. My instructions are to negotiate hard on this deal¨D¨Dbut I¡®m try very hard to reach some middle ground(»¥ÏàÍ×Э).


¡¡¡¡D: I understand. We propose a structured deal(½×¶ÎʽºÍÔ¼). For the first six months, we get a discount of 20%, and the next six months we get 15%.


¡¡¡¡R: Dan, I can¡®t bring those numbers back to my office¨D¨Dthey¡®ll turn it down flat(´ò»ØÆ±).


¡¡¡¡D: Then you¡®ll have to think of something better, Robert.




¡¡¡¡¡¾ÉÌÎñ̸Åг£ÓõÄÓ¢Óï¿ÚÓï¶Ô»°¡¿


¡¡¡¡Dan SmithÊÇһλÃÀ¹úµÄ½¡ÉíÓÃÆ·¾­ÏúÉÌ£¬´Ë´ÎÊÇRobert LiuµÚÒ»»ØÓëËû½»ÊÖ¡£¾ÍÔڶ̶̼¸·ÖÖӵĽ»Ì¸ÖУ¬Robert Liu¼È¸Ðµ½Õâλ´óºº´ÖáîµÄÍâ±í£¬²ØÓнÆÍõÄÐÄ˼¨D¨DËû¿Ï¶¨ÊÇɳ³¡ÀϽ«£¬×Ô¼º¾ø²»¿ÉµôÒÔÇáÐÄ¡£Ë«·½µÚÒ»»Ø¹ýÕÐÈçÏ£º


¡¡¡¡D: I¡®d like to get the ball rolling(¿ªÊ¼)by talking about prices.


¡¡¡¡R: Shoot.(Ï´¶ú¹§Ìý)I¡®d be happy to answer any questions you may have.


¡¡¡¡D: Your products are very good. But I¡®m a little worried about the prices you¡®re asking.


¡¡¡¡R: You think we about be asking for more?(laughs)


¡¡¡¡D: (chucklesݸ¶û) That¡®s not exactly what I had in mind. I know your research costs are high, but what I¡®d like is a 25% discount.


¡¡¡¡R: That seems to be a little high, Mr. Smith. I don¡®t know how we can make a profit with those numbers.


¡¡¡¡D: Please, Robert, call me Dan. (pause) Well, if we promise future business¨D¨Dvolume sales(´ó±Ê½»Ò×)¨D¨Dthat will slash your costs(´óÁ¿¼õµÍ³É±¾)for making the Exec-U-ciser, right?


¡¡¡¡R: Yes, but it¡®s hard to see how you can place such large orders. How could you turn over(Ïúíà)so many? (pause) We¡®d need a guarantee of future business, not just a promise.


¡¡¡¡D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?


¡¡¡¡R: If you can guarantee that on paper, I think we can discuss this further.


¡¡¡¡¡¾ÉÌÎñ̸Åмò¶ÌµÄÓ¢Óï¿ÚÓï¶Ô»°¡¿


¡¡¡¡M: Mr. Liu, what kinds of sales do you think youcould get?


¡¡¡¡R: Well, to begin with, we'd have to insist on soleagency in Taiwan. We believe we could spike(¼¤Ôö) sales by 30% to 40% in the first year. Butcertain conditions would have to be met.


¡¡¡¡M: What kinds of conditions?


¡¡¡¡R: We'd need your full technical and marketing support.


¡¡¡¡M: Could you explain what you mean by that?


¡¡¡¡R: We'd like you to give training to our technical staff; we'd also like you to pay a fee forafter-sales service.


¡¡¡¡M: It's no problem with the training. As for service support, we usually pay a yearly fee, peggedto(¸ù¾Ý)total sales.


¡¡¡¡R: Sounds OK, if we can come to terms(´ï³ÉЭ¶¨) on how much is fair. As for marketingsupport, we would like you to assume 50% of all costs.


¡¡¡¡M: We'd prefer 40%. Many customers learn about our products through internationalmagazines, trade shows, and so on. We pick up the tab(¸¶¿î)for that, but you get the salesin Taiwan.


¡¡¡¡R: We'll think about it, and talk more tomorrow.


¡¡¡¡M: Fine. We'd like you to tell us about your marketing plans.





¡¡¡¡¡¾ÉÌÎñ̸ÅйØÓÚ¶©µ¥Ó¢Óï¶Ô»°¡¿


¡¡¡¡(1)


¡¡¡¡A: Are you ready to place your order now ?


¡¡¡¡B: The order will be mailed to you next week .


¡¡¡¡A: Is it going to the head office ?


¡¡¡¡B: No, I think it is going to be mailed to your local branch .


¡¡¡¡A:ÄãÃÇ×¼±¸ºÃ϶©µ¥ÁËÂð?


¡¡¡¡B:ÏÂÐÇÆÚ¾Í¼Ä¸øÄãÃÇ¡£


¡¡¡¡A:¼Äµ½×ܹ«Ë¾?


¡¡¡¡B:²»£¬¼Äµ½·ÖÉç¡£


¡¡¡¡(2)


¡¡¡¡A: Thank you very much for the order .


¡¡¡¡B: We appreciate your fast service .


¡¡¡¡A: We do the best we can .


¡¡¡¡B: We¡¯ll be calling you again next month .


¡¡¡¡A:ллÄãµÄ¶©»õ¡£


¡¡¡¡B:Âé·³Äã»á¾¡Á¦´¦Àí£¬Ð»Ð»¡£


¡¡¡¡A:ÎÒÃǻᾡÁ¦¶øÎª¡£


¡¡¡¡B:ϸöÔÂÎÒÃÇ»áÔÙ´òµç»°¸øÄã¡£


¡¡¡¡(3)


¡¡¡¡A: We haven¡¯t received your order yet.


¡¡¡¡B: It was mailed last week .


¡¡¡¡A: I¡¯ll check the office one more time .


¡¡¡¡B: And I¡¯ll see if there was any mistake on our end .


¡¡¡¡A:ÄúµÄ¶©µ¥ÎÒÃÇ»¹Ã»ÊÕµ½¡£


¡¡¡¡B:ÉϸöÀñ°ÝÎÒÃÇ»¹Ã»ÊÕµ½¡£


¡¡¡¡A:ÎÒÔÙ¸ú¹«Ë¾²éһϡ£


¡¡¡¡B:ÎÒÕâ±ßÒ²»á¿´¿´ÊÇ·ñÓÐʲô²î´í¡£


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