¡¾µ¼Óï¡¿Ó¢ÓïÔÚÉú»îºÍ¾ÍÒµÖеÄÖØÒªÐÔÒѾԽÀ´Ô½ÏÔÖøÁË£¬ÈÕ³£½»¼Ê¿ÚÓïÊÇ´ó¼Ò±ØÐëÕÆÎյġ£ÎÞÓÇ¿¼ÍøÎª´ó¼Ò×¼±¸ÁË¡°ÉÌÎñ̸Åг£ÓõÄÓ¢Óï¿ÚÓï¶Ô»°¡±£¬Ò»ÆðÀ´¿´¿´°É£¡¸ü¶àÏà¹ØÑ¶Ï¢Çë¹Ø×¢ÎÞÓÇ¿¼Íø£¡
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¡¡¡¡R: Even with volume sales, our coats for the Exec-U-Ciser won¡®t go down much.
¡¡¡¡D: Just what are you proposing?
¡¡¡¡R: We could take a cut(½µµÍ)on the price. But 25% would slash our profit margin(ëÀûÂÊ).We suggest a compromise¨D¨D10%.
¡¡¡¡D: That¡®s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
¡¡¡¡R: I don¡®t think I can change it right now. Why don¡®t we talk again tomorrow?
¡¡¡¡D: Sure. I must talk to my office anyway. I hope we can find some common ground(¹²Í¬ÐÅÄî)on this.
¡¡¡¡NEXT DAY
¡¡¡¡D: Robert, I¡®ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
¡¡¡¡R: I hope so, Dan. My instructions are to negotiate hard on this deal¨D¨Dbut I¡®m try very hard to reach some middle ground(»¥ÏàÍ×Ð).
¡¡¡¡D: I understand. We propose a structured deal(½×¶ÎʽºÍÔ¼). For the first six months, we get a discount of 20%, and the next six months we get 15%.
¡¡¡¡R: Dan, I can¡®t bring those numbers back to my office¨D¨Dthey¡®ll turn it down flat(´ò»ØÆ±).
¡¡¡¡D: Then you¡®ll have to think of something better, Robert.
¡¡¡¡¡¾ÉÌÎñ̸Åг£ÓõÄÓ¢Óï¿ÚÓï¶Ô»°¡¿
¡¡¡¡Dan SmithÊÇһλÃÀ¹úµÄ½¡ÉíÓÃÆ·¾ÏúÉÌ£¬´Ë´ÎÊÇRobert LiuµÚÒ»»ØÓëËû½»ÊÖ¡£¾ÍÔڶ̶̼¸·ÖÖӵĽ»Ì¸ÖУ¬Robert Liu¼È¸Ðµ½Õâλ´óºº´ÖáîµÄÍâ±í£¬²ØÓнÆÍõÄÐÄ˼¨D¨DËû¿Ï¶¨ÊÇɳ³¡ÀϽ«£¬×Ô¼º¾ø²»¿ÉµôÒÔÇáÐÄ¡£Ë«·½µÚÒ»»Ø¹ýÕÐÈçÏ£º
¡¡¡¡D: I¡®d like to get the ball rolling(¿ªÊ¼)by talking about prices.
¡¡¡¡R: Shoot.(Ï´¶ú¹§Ìý)I¡®d be happy to answer any questions you may have.
¡¡¡¡D: Your products are very good. But I¡®m a little worried about the prices you¡®re asking.
¡¡¡¡R: You think we about be asking for more?(laughs)
¡¡¡¡D: (chucklesݸ¶û) That¡®s not exactly what I had in mind. I know your research costs are high, but what I¡®d like is a 25% discount.
¡¡¡¡R: That seems to be a little high, Mr. Smith. I don¡®t know how we can make a profit with those numbers.
¡¡¡¡D: Please, Robert, call me Dan. (pause) Well, if we promise future business¨D¨Dvolume sales(´ó±Ê½»Ò×)¨D¨Dthat will slash your costs(´óÁ¿¼õµÍ³É±¾)for making the Exec-U-ciser, right?
¡¡¡¡R: Yes, but it¡®s hard to see how you can place such large orders. How could you turn over(Ïúíà)so many? (pause) We¡®d need a guarantee of future business, not just a promise.
¡¡¡¡D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?
¡¡¡¡R: If you can guarantee that on paper, I think we can discuss this further.
¡¡¡¡¡¾ÉÌÎñ̸Åмò¶ÌµÄÓ¢Óï¿ÚÓï¶Ô»°¡¿
¡¡¡¡M: Mr. Liu, what kinds of sales do you think youcould get?
¡¡¡¡R: Well, to begin with, we'd have to insist on soleagency in Taiwan. We believe we could spike(¼¤Ôö) sales by 30% to 40% in the first year. Butcertain conditions would have to be met.
¡¡¡¡M: What kinds of conditions?
¡¡¡¡R: We'd need your full technical and marketing support.
¡¡¡¡M: Could you explain what you mean by that?
¡¡¡¡R: We'd like you to give training to our technical staff; we'd also like you to pay a fee forafter-sales service.
¡¡¡¡M: It's no problem with the training. As for service support, we usually pay a yearly fee, peggedto(¸ù¾Ý)total sales.
¡¡¡¡R: Sounds OK, if we can come to terms(´ï³Éж¨) on how much is fair. As for marketingsupport, we would like you to assume 50% of all costs.
¡¡¡¡M: We'd prefer 40%. Many customers learn about our products through internationalmagazines, trade shows, and so on. We pick up the tab(¸¶¿î)for that, but you get the salesin Taiwan.
¡¡¡¡R: We'll think about it, and talk more tomorrow.
¡¡¡¡M: Fine. We'd like you to tell us about your marketing plans.
¡¡¡¡¡¾ÉÌÎñ̸ÅйØÓÚ¶©µ¥Ó¢Óï¶Ô»°¡¿
¡¡¡¡(1)
¡¡¡¡A: Are you ready to place your order now ?
¡¡¡¡B: The order will be mailed to you next week .
¡¡¡¡A: Is it going to the head office ?
¡¡¡¡B: No, I think it is going to be mailed to your local branch .
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¡¡¡¡(2)
¡¡¡¡A: Thank you very much for the order .
¡¡¡¡B: We appreciate your fast service .
¡¡¡¡A: We do the best we can .
¡¡¡¡B: We¡¯ll be calling you again next month .
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¡¡¡¡(3)
¡¡¡¡A: We haven¡¯t received your order yet.
¡¡¡¡B: It was mailed last week .
¡¡¡¡A: I¡¯ll check the office one more time .
¡¡¡¡B: And I¡¯ll see if there was any mistake on our end .
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